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Are You Ready to Take AIM?

Embrace change. Lead better. It all starts with a conversation.

#1 Best Seller in Mergers & Acquisitions

Book cover of Talking Change: Must have Conversations for Successful Leaders

For every leader who has faced resistance to organizational change, overspent on change management initiatives, or wished there was a way to lead change right the first time, the answer is here. Buy the Amazon #1 Bestselling Book, Talking Change: Must-Have Conversations for Successful Leaders by Jennifer Campbell and Join the Conversation.

“So easy to read and apply the concepts” ~ “Worthwhile and impactful read” ~ “Excellent advice made simple”

Jennifer Campbell demystifies the world of change management and outlines the pivotal conversations that create successful and impactful change. Based on her years of leading change, from the boardroom to the plant floor, this practical and easy-to-use guide is a must-read for today’s leaders.

It's time to take AIM! Let's Connect.

What's Happening at AIM

*Are you a leader who has recently taken on a new role, new team, or new mandate? 

  • Find out what leaders say are their biggest fears and challenges when taking on a new role and how they overcome them to build their leadership legacy - check out the summary here.  
  • Go from fear of failure in a new role to building your leadership legacy? Here's how
  • Download your free Situation Assessment Interview Guide - key questions to quickly uncover expectations, learn about your team, and determine current priorities in a new leadership role.

*Are you a Project Manager or involved in a change initiative in your organization? 

*Are you a People Manager who is leading a team through a change, that perhaps you didn't choose?

  • Take the leadership course that will change your game. AIM Changer: Embrace change. Lead better. Develop the skills to gain buy-in and commitment to change in your team. Leading change is core skill for any leader - in this course you will develop the skills and confidence to lead change successfully. Your people will adopt change more willingly and you'll realize the benefits of change faster, creating a competitive advantage in your organization. Contact us to bring this course in-house. 

*Do you need inspiration to lead change successfully? 

  • Talking Change with Jen and Rebecca. Listen to this podcast as Jen and Rebecca discuss the 20 pivotal change conversations, including examples, stories, and tips to facilitate each conversation yourself.  
  • Two Minutes of Talking Change. Listen to this podcast for tips on leading change successfully, in just two minutes (sometimes three mins)!

About AIM

At Action Impact Movement, we inspire change leaders to commit to action, make an impact, and create movement that sticks.

As certified coaches with extensive consulting experience, clients seek us out to:

  • Coach and train leaders to inspire others to embrace change.
  • Facilitate conversations to engage and align teams.
  • Help leaders navigate disruption and resistance to realize sustainable and beneficial results in their people and organizations.

What do you need to do more, better, or differently to lead change with impact? We partner with you to:


Leadership and change management training to develop change-savvy leaders who successfully guide teams and organizations to realize results.


Expert facilitation practices to re-think, re-invent, or reset strategy, and align teams around common goals, behaviours, and expectations.

People Are Saying...

Jen Campbell is an engaging presenter with a wealth of knowledge that she is able to articulate in a manner that allows the participant to go away with concrete skills to initiate change in a respectful manner. As a manager, Jen gives you the tools to be able to navigate the intricacies of different perspectives and hurdles that you may come across in working with a wide variety of individuals.

Allison Gilchrist, Community Program Manager, Howe Sound Women's Centre