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Embrace change. Lead better. It all starts with a conversation.

#1 Best Seller in Mergers & Acquisitions

Book cover of Talking Change: Must have Conversations for Successful Leaders

For every leader who has faced resistance to organizational change, overspent on change management initiatives, or wished there was a way to lead change right the first time, the answer is here. Buy the Amazon #1 Bestselling Book, Talking Change: Must-Have Conversations for Successful Leaders by Jennifer Campbell and Join the Conversation.

“So easy to read and apply the concepts” ~ “Worthwhile and impactful read” ~ “Excellent advice made simple”

Jennifer Campbell demystifies the world of change management and outlines the pivotal conversations that create successful and impactful change. Based on her years of leading change, from the boardroom to the plant floor, this practical and easy-to-use guide is a must-read for today’s leaders.

It's time to take AIM! Let's Connect.

What's Happening at AIM

Wed. March 17, 24, and 31 - Talking Change: Conversation Workshops 

Interactive workshops to learn the conversations needed to lead change that sticks. Find out more and register today. Space will be limited. 

Mon. March 8 - Free Webinar: Five Steps to Build the Best Change Champion Network. Find out more and register today

    About AIM

    At Action Impact Movement, we inspire change leaders to commit to action, make an impact, and create movement that sticks.

    As certified coaches with extensive consulting experience, clients seek us out to:

    • Coach and train leaders to inspire others to embrace change.
    • Facilitate conversations to engage and align teams.
    • Help leaders navigate disruption and resistance to realize sustainable and beneficial results in their people and organizations.

    What do you need to do more, better, or differently to lead change with impact? We partner with you to:


    Leadership and change management training to develop change-savvy leaders who successfully guide teams and organizations to realize results.


    Expert facilitation practices to re-think, re-invent, or reset strategy, and align teams around common goals, behaviours, and expectations.

    People Are Saying...

    I've had executive coaches in the past and this was hands down a different experience with Jennifer. 

    Partner, Professional Services Firm