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Are You Ready to Take AIM?

Embrace change. Lead better. It all starts with a conversation.

#1 Best Seller in Mergers & Acquisitions

Book cover of Talking Change: Must have Conversations for Successful Leaders

For every leader who has faced resistance to organizational change, overspent on change management initiatives, or wished there was a way to lead change right the first time, the answer is here. Buy the Amazon #1 Bestselling Book, Talking Change: Must-Have Conversations for Successful Leaders by Jennifer Campbell and Join the Conversation.

“So easy to read and apply the concepts” ~ “Worthwhile and impactful read” ~ “Excellent advice made simple”

Jennifer Campbell demystifies the world of change management and outlines the pivotal conversations that create successful and impactful change. Based on her years of leading change, from the boardroom to the plant floor, this practical and easy-to-use guide is a must-read for today’s leaders.

It's time to take AIM! Let's Connect.

What's Happening at AIM

It's here - AIM Changer: Embrace change. Lead better. This is the course people managers need to lead their teams through change successfully. Whether chosen or imposed change, leaders need to understand the people dynamics of change and engage in the right conversations to make change stick. Bring this course in-house or pre-register your interest for the next public offering. 

AIM in a nutshell - our program and services guide and how we help. Download the guide here

Our new podcast - Talking Change with Jen and Rebecca. A new conversation drops each week. Listen to each of the 20 pivotal change conversations and follow along in the book

Listen to the latest Two Minutes of Talking Change podcast. Tips for leading change in just two minutes (sometimes three mins)!

    About AIM

    At Action Impact Movement, we inspire change leaders to commit to action, make an impact, and create movement that sticks.

    As certified coaches with extensive consulting experience, clients seek us out to:

    • Coach and train leaders to inspire others to embrace change.
    • Facilitate conversations to engage and align teams.
    • Help leaders navigate disruption and resistance to realize sustainable and beneficial results in their people and organizations.

    What do you need to do more, better, or differently to lead change with impact? We partner with you to:


    Leadership and change management training to develop change-savvy leaders who successfully guide teams and organizations to realize results.


    Expert facilitation practices to re-think, re-invent, or reset strategy, and align teams around common goals, behaviours, and expectations.

    People Are Saying...

    I have enjoyed working with Jen on a global optimization project and really value her professional insights and input. She is skillful at introducing clear and concise frameworks with a firm direction and plan. Jen assured success of our change management activities by introducing a process that could be operationalized and built into a continuous improvement cycle, including all collaterals to support it. Very analytical and with a keen eye for details, she is also pragmatic and suggests realistic cost-effective strategies that work.

    Global program manager, Global People, KPMG