About AIM

Action Impact Movement is a company dedicated to inspiring people through coaching and facilitation to commit to action, make an impact and create the movement they want in their lives and workplaces.  

Our Story 

Sister is probably the most competitive relationship within the family, but once the sisters are grown, it becomes the strongest relationship. ~ Margaret Mead

How true this is. For the first 20+ years of our lives we co-existed as sisters, focused on different things, gathering different experiences. The turning point was when Jen got married. Rebecca stood up as Jen’s maid of honour and the seas shifted. No longer were we the, at times competitive and other times complacent, sisters, we had become friends. 

A number of years later we realized that as much as we tried to be different, we were actually converging. Our work, though focused in different industries, enabled us to gain similar skills – coaching, facilitation, leadership and making change happen. And most importantly we both believed we get more work done when we have fun. Our personal lives were turning out similarly as well, we both had daughters – two more sets of sisters! 

What remains different are our perspectives, which drives us to create better solutions. We discovered that we enjoy discussing a wide range of topics from different perspectives. Coupled with our skills in coaching, facilitating, communication, business planning and just generally being great at getting things done, we decided it was time to join forces and bring a new experience to organizations.

We bring our coaching and facilitation expertise and our amazing implementation skills to help individuals and organizations prioritize, simplify and succeed. We get more done because we have fun, with groups and one-on-one. 


Jennifer Campbell, CPCC 

As a certified coach through the Coaches Training Institute, a Queen's University Commerce graduate and a certified Fitness Instructor, there is no shortage of energy and experience that Jennifer brings to her work.

As a coach, Jennifer works with up-and-coming leaders, new leaders and seasoned leaders to achieve better results - both personally and professionally. She brings structure, experience and humour to her coaching relationships, a combination that has enabled people to see things more clearly, move their agendas along faster, make changes that stick and have a little fun along the way.

As a facilitator, Jennifer guides teams through proven processes to prioritize and simplify work and achieve results. She engages the entire group through powerful questions and curiosity to gather all perspectives to create the best solutions, align the team, and gain commitment to actions.  

With a passion for helping people become more self-aware and self-confident she creates positive movement in her clients' lives and workplaces.

Rebecca Scott Rawn, RCC

Rebecca has successfully influenced politicians, bureaucrats, and corporate leaders to make positive change. As a communication expert and registered corporate coach, she empowers people to achieve their impossible, with support and coaching when they need it. 

Rebecca has written policy for the provincial government, held leadership roles in private organizations, and honed her media and government relations skills in high pressure situations. 

She has spent countless hours with seniors as a volunteer and a Nursing Home Administrator and has taken to heart the advice of those who have ‘been there and done that’ – create meaningful connections, live the life that’s right for you and have no regrets.